There is something unique in the citrus fruit of Greece. Due to this natural superiority of the Greek fruit, LOUX brings an added value, creating traditional, natural and authentic Greek flavors.
"A good product” is not wished upon or a "secret" of LOUX. It’s the epitome of the "LOUX reputation". It is a daily practice, linked with the respect to the consumer and the self-evident right of quality and enjoyment.
Principles and values were passed on from their father Panayiotis Marlafekas to his sons, Costas, Yannis and Platonas. Business should always be based on the three fold success: good governance, economical administration, accurate measurement and knowledge of costs. Also, to move forward with fixed and non-negotiable values: passion for quality, creativeness, a thirst for innovation, respect to all people and, above all, ethos".
The Argolic plain is the largest area to cultivate oranges in Greece. Here, in this natural location, LOUX has selected their producers - suppliers. It’s from this location, that only the best citrus fruit for making juices –oranges, lemons and tangerines - start their journey to become the famous LOUX refreshments!
The journey begins from the tree. All of the fruits - oranges, lemons and tangerines – are hand picked one by one. At each stage, from harvesting to transporting the fruit to the factory for sorting, to the actual juicing process, there are continuous quality control checks that are applied to the most stringent quality assurance criteria. The quality control checks continue through out the next steps - pasteurization, concentration - to maintain its valuable ingredients such as vitamins and flavours.
From the juicing process the natural juice is transferred (in special containers / vehicles) to the production site. Here the unsurpassed “LOUX recipe” comes into effect. The appropriate combination of juice and the famous Kefalovrissos water along with the ideal ratio of carbonate, create soft drinks that can’t be beaten in quality or taste. Certified with ISO 9001 2008, ISO 22000 2005 and many distinctions, LOUX soft drinks confirm in the best possible way their superior quality and taste in comparison to other drinks.
LOUX soft drinks are exported around the world, highlighting natural quality and taste superiority to other Greek products.
To date, exports reach 5% of annual turnover, with significant sales in Germany, Canada, USA, Italy, Australia, Cyprus, China, United Kingdom, Scotland, Israel, Malta, Panama, Switzerland, Romania, Korea, Albania, Qatar, Dubai, Belgium, Netherlands and South Africa.
Interest for Loux products has been expressed by the markets in the Middle East, South and Central Africa, as well as Northern Europe.
The main objective for LOUX over the next 5 years is for exports to make up 10% of its total turnover.
HEAD OFFICES / DISTRIBUTION CENTER
88 Agiou Stefanou, Saravali
265 00 Patra, Achaia, Greece
Τ: +30 2610 529680-1 & +30 2610 529890-1
F: +30 2610 529682