“It is a pleasure to be invited to contribute in this new publication ‘Ellines in Emirates’. I believe this initiative will bring closer Greeks of diaspora who wish to establish business collaborations and will also encourage research initiatives and generation of innovative ideas in all aspects of life” says Dr Evangelos Moustakas, Professor in Digital Marketing at Middlesex University in Dubai and Social Media Strategist for Alpha Media Digital Communications in Riyadh.

Evangelos has been teaching Electronic Marketing, Social Media Strategy and E-Commerce for Middlesex University in London, London School of Commerce, Prince Sultan University, King Faisal University, Jubail University and
the American College of Greece. He is the founder of the Research Group ‘Saudi Marketing’ [www.saudimarketing.com] and co-manager for ‘Alpha Media Digital Communications Corporation’ [www.alphamedia.info] in Riyadh (KSA). He develops Digital Communication Strategies for a large number of organisations in Europe and the Middle East.

Evangelos explains that “since 1997 and the launch of sixdegrees.com, social media has transformed the way of communication between individuals and has been adopted by companies as a tool for promoting and selling products
and services as well as engage with their customers internationally. As the number and reach of social media platforms increases –from Twitter, Facebook, YouTube, Pinterest, Foursquare, LinkedIn and StumbleUpon–organisations and managers are struggling to make sense of it all and optimise their use.

The multi-national team of ‘Alpha Media’ consists of digital photographers, graphic designers and social media experts and develops social media strategies for companies and launches innovative social media advertising campaigns in UAE and the Middle East. Middle East companies realise that marketing to today’s technology driven consumers mean engaging in two-way communication. ‘Alpha Media’ provides specialised training and digital communication services to professionals and companies in UAE and the Middle East. “Our mission is to help clients improve their knowledge and skills and to enable them achieve their goals in the business world. We encourage and welcome Greek companies in UAE and the Middle East region to consult with ‘Alpha Media’ so they can improve their digital presence and increase sales. With a small social media budget the Return On Investment (ROI) would be remarkable”.

If you require further information on Alpha Media you may access www.alphamedia.info

"The Greek philosopher Aristotle in his ‘book politics’ (350 BC) mentions that “Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a God”.

Based on this, it is easier to understand the massive growth of social media in such short time. Individuals and organisations have embraced the internet and its social elements because of the basic need for communication and interaction that Aristotle mentions. Social media has been also used heavily in UAE and the Middle East for customer engagement and promotion of new products and services."

Dr Evangelos Moustakas
Professor in Digital Marketing
Middlesex University in Dubai
Social Media Strategist
Alpha Media Digital Communications